Tag Archives: Canadian healthcare


CanPrev acquires Innovite Health

Keeping it Canadian – CanPrev acquires natural health pioneer, Innovite Health

Wednesday, December 12, 2018, 8:00pm EST

TORONTO, Ontario – CanPrev Natural Health Products Ltd. is excited to announce today that it has agreed to acquire the Innovite Health brand, an iconic Canadian manufacturer of natural health products. CanPrev’s acquisition will transfer the Innovite Health brand, assets and related intellectual property from parent company Inoyan Laboratories Inc.

The move is designed to create further opportunities for growth and innovation in the Canadian nutraceutical market. The combined capabilities will further cement the presence of a genuine, all-Canadian innovation hub for natural health products, better serving Canadians with research-driven products uniquely designed for the Canadian market. “We are honoured to acquire Innovite, a brand steeped in Canadian heritage,” says Tanya Salituro, founder of CanPrev, “Innovite is a company that, over its rich 35 year history, has been an integral thread in the fabric of the health food movement here in Canada.”

In 1983, Donna and Cornelius Pasare left the security of their careers as an architect and an engineer and founded Innovite from a modest Toronto basement office. Troubled by the environmental problems of their daily lives and the lack of natural health options locally, they resolved to search for innovative health products to supply to the Canadian market. Despite a limited budget, Innovite gained a strong grassroots following, growing steadily thanks to enthusiastic, word-of-mouth recommendations of health food staff and consumers.

“When the opportunity arose to integrate Innovite with CanPrev, there was no hesitation,” commented Franco Salituro, president of CanPrev, “We are completely aligned with Innovite’s legacy of making natural health available to all Canadians. By working together, we believe we can better serve the needs of Canadians who are seeking more control over their own health.”

Details of the transition will be shared with both companies’ retail partners ahead of the expected changeover.

About CanPrev.
When three-time breast cancer survivor, Tanya Salituro, founded CanPrev Natural Health Products Ltd. in 2005, she vowed to help Canadians have access to effective natural health options and knowledge needed to take charge of their own health. CanPrev created their Orange Naturals family-friendly brand in 2010, and acquired the Cyto-Matrix professional brand earlier this year.

Media Contact.
Jessica Sturm
CanPrev Natural Health Products
jessica@canprev.ca
1-888-226-7733 x116
canprev.ca

CanPrev acquires Cyto-Matrix

The principals and employees of CanPrev and Cyto-Matrix are thrilled to announce the creation of a genuine, homegrown, all-Canadian natural health products champion that professionals can confidently trust. The combined expertise of these two leading companies will serve to enhance the product range and value-added services to professionals.

Cyto-Matrix Inc. is a leading Canadian professional brand trusted and preferred by naturopathic doctors.  “After 15 years of understanding the unique needs of natural health professionals while building our company, Randall and I could not be more proud to team-up with CanPrev.  Their capabilities will enable us to vastly improve upon our value proposition to our doctors.” says Loretta Masaro, CEO of Cyto-Matrix Inc.  

“This is the beginning of the next phase for Cyto-Matrix! Our foundation has always been to serve the needs of naturopathic doctors across Canada through integrity, purity and innovation. Loretta and I are so excited to continue this mission of building the most loved and trusted Canadian professional brand,” adds Randall DeMone, President of Cyto-Matrix.

“CanPrev has always been about making Canadians healthier through the development of premium quality natural health products. Coming together with Cyto-Matrix was a simple decision.” says Tanya Salituro, CanPrev Founder and Vice-President.  “We’re all about quality, safety, efficacy and serving our customers attentively. The values and mission of our two companies could not be better aligned.”

“Cyto-Matrix is a professional-only brand. Availability through the current small group of specialty retailers – whereby the products are behind-the-counter and require a prescription – will be further restricted. Clearly, our mission is to massively serve the needs of the naturopathic community. In the face of ever-increasing foreign-owned brands, this move will strengthen the combined Cyto-Matrix, CanPrev and Orange Naturals group to better serve Canadians. Not only will there be no loss of Canadian jobs, we will be adding more employment opportunities.” says Franco Salituro, President & CEO of CanPrev.

Professionals may continue placing orders through the same 1-866-783-7504 dial-in number and the same orders@cyto-matrix.com email.  The fax line will change in the coming weeks.

Founded in 2005, CanPrev Natural Health Products Ltd. is an all-Canadian premium natural health products company located at 70 North Wind Place, Toronto, Ontario.  

For questions or inquiries please call 1-888-226-7733 or email info@canprev.ca.