Monthly Archives: December 2018
Keeping it Canadian – CanPrev acquires natural health pioneer, Innovite Health
Wednesday, December 12, 2018, 8:00pm EST
TORONTO, Ontario – CanPrev Natural Health Products Ltd. is excited to announce today that it has agreed to acquire the Innovite Health brand, an iconic Canadian manufacturer of natural health products. CanPrev’s acquisition will transfer the Innovite Health brand, assets and related intellectual property from parent company Inoyan Laboratories Inc.
The move is designed to create further opportunities for growth and innovation in the Canadian nutraceutical market. The combined capabilities will further cement the presence of a genuine, all-Canadian innovation hub for natural health products, better serving Canadians with research-driven products uniquely designed for the Canadian market. “We are honoured to acquire Innovite, a brand steeped in Canadian heritage,” says Tanya Salituro, founder of CanPrev, “Innovite is a company that, over its rich 35 year history, has been an integral thread in the fabric of the health food movement here in Canada.”
In 1983, Donna and Cornelius Pasare left the security of their careers as an architect and an engineer and founded Innovite from a modest Toronto basement office. Troubled by the environmental problems of their daily lives and the lack of natural health options locally, they resolved to search for innovative health products to supply to the Canadian market. Despite a limited budget, Innovite gained a strong grassroots following, growing steadily thanks to enthusiastic, word-of-mouth recommendations of health food staff and consumers.
“When the opportunity arose to integrate Innovite with CanPrev, there was no hesitation,” commented Franco Salituro, president of CanPrev, “We are completely aligned with Innovite’s legacy of making natural health available to all Canadians. By working together, we believe we can better serve the needs of Canadians who are seeking more control over their own health.”
Details of the transition will be shared with both companies’ retail partners ahead of the expected changeover.
When three-time breast cancer survivor, Tanya Salituro, founded CanPrev Natural Health Products Ltd. in 2005, she vowed to help Canadians have access to effective natural health options and knowledge needed to take charge of their own health. CanPrev created their Orange Naturals family-friendly brand in 2010, and acquired the Cyto-Matrix professional brand earlier this year.
CanPrev Natural Health Products
Meet Jamie Junker, CanPrev Ambassador, Alberta native, and Mountain Endurance Athlete.
Jamie is a rock climber, alpine climber, free solo climber, and mountaineer. The CanPrev Team thinks he’s more of a monkey, but you can decide for yourself.
Conquering the Canadian Rockies
Jamie discovering mountain running was like finding buried treasure; the excitement and thrill is just as monkeys finding bananas. Starting his mountain adventures at the age of 30, Jamie realized that rock climbing, mountain climbing, and alpine running allows him to explore his full athletic potential, where he strives to be healthier and in turn, improve his athletic performance.
Regardless of the weather, Jamie is out on the mountains. His goal is to climb every single mountain within a 200 kilometre radius of Banff, and is always aiming to become faster and stronger through intense training and healthy lifestyle. The adrenaline during his climbs and feelings of accomplishment at the peak is what drives his desire to attain a healthy and fit body, so that he can be the best possible version of himself.
A Memorable Mountain Adventure
There is no easy way to reach the summit of Mount Louis near Banff, Alberta. It is an alpine climb in which most experienced parties spend 8-12 hours to complete. For Jamie’s high intensity free-solo climb, he managed to achieve a time of 5 hours and 30 minutes, round trip, that included alpine climbing and rappelling, reaching an elevation of over 1,500m high. Though happy with this climb, Jamie hopes to return and conquer Mount Louis in less than 4 hours.
Words from Jamie
“Fitness and athletics are my life. There’s no feeling quite like making it to the top of a rock climbing route. When you get to the summit of a mountain, look down and see a tiny speck, which you realize is your car, you wonder how it’s even possible to accomplish that. You’re in a state of euphoria and you feel so connected to your own body and your environment. It’s incredibly addicting.” – Jamie Junker
Natural products that give awesome results are the best. The reason why Jamie loves CanPrev is because everything is so raw. It helps him to stay energized during his trek and promote faster recovery after each trip, so that he can move forward to conquer the next Canadian Rocky Mountain!
Connect with Jamie:
In the hot summer weather, Jamie can be found jumping from peak to peak, climbing up slabs of rock, or poking his head through soft chilly fog; where in the cold Canadian winters, he can be spotted ice climbing up the rocky mountains, digging pits in the ground as shelters, or swiftly skiing through puffy white snow.
Year-round, you can catch him taking selfies of his epic adventures. Check him out!